TikTok is introducing a new feature that allows them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the service disclosed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a full-scale rollout. This advancement aligns with a increase in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site only show AI-generated videos. A large amount of this output is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically illogical or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, including digital art to science explainers, and we aim to give people the power to increase or decrease of that, according to their own preferences,” said a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service identified as AI-generated. In total, over 100 million videos are uploaded to the app daily, making AI-generated material a limited portion of its complete catalog.
User Control Features
Users will be in a position to decrease or raise the amount of AI content they view by opening the content preference setting in the app and picking AI-made media. Additional categories that are already be adjusted under the filter include current affairs, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules require users to identify convincing artificially created content, and it bans malicious AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
In addition, the service will now attach an AI-generated watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is aimed to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is also establishing a $2m educational fund for professionals and institutions to create educational content about using AI responsibly. This initiative will assist educational bodies dedicated to educating computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, amid discussion over intentions to cut jobs for a large number of safety staff in the United Kingdom. The company is set to reduce hundreds of positions in its content moderation department in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most graphic content ahead of it has to be seen by people. The platform reported a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
